Status and prospects of spa businesses in Cavite / by Michell P. Lacerna.

By:

Lacerna, Michell P [author]

Contributor(s):

Solina, Alfe M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2009. Cavite State University- Main Campus,Description: xv, 95 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

613.122 L11 2009

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: LACERNA, MICHELL P. Status and Prospects of Spa Businesses in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Alfe M. Solina. This study aimed to determine and describe the status and prospects of spa businesses in Cavite in terms of its internal and external environment. Variable in the internal environment are years in operation, form of business, starting capital, market and staff profile, sources of technologies, methods of employee development and treatments, and sources of materials. In terms of the external environment, the considerations were competition, potential entrants, substitutes, suppliers, and regulating bodies. Prospects were described under the above mentioned premises in addition to profitability. Using multilevel sampling, there were 22 spa establishments and 110 clients as respondents. In the analysis of the data gathered, the paper used frequency percentage method, Likert scale, weighted mean, profitability ratios (return on investment, net profit margin, return on investment, and return on total assets), and Porter's five factors of analysis. The results showed that each variable in the internal and external environment of spa businesses reflect an opportunity for further growth of the business. Much of the prospects are influenced much by the market's acceptance and expectations.

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Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	613.122 L11 2009 (Browse shelf(Opens below))		Link to resource	Room use only	T-4004		00007793

Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

LACERNA, MICHELL P. Status and Prospects of Spa Businesses in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Alfe M. Solina.
This study aimed to determine and describe the status and prospects of spa businesses in Cavite in terms of its internal and external environment. Variable in the internal environment are years in operation, form of business, starting capital, market and staff profile, sources of technologies, methods of employee
development and treatments, and sources of materials. In terms of the external environment, the considerations were competition, potential entrants, substitutes, suppliers, and regulating bodies. Prospects were described under the above mentioned premises in addition to profitability. Using multilevel sampling, there were 22 spa establishments and 110 clients as respondents. In the analysis of the data gathered, the paper used frequency percentage method, Likert scale, weighted mean, profitability ratios (return on investment, net profit margin, return on investment, and return on total assets), and Porter's five factors of analysis. The results showed that each variable in the internal and external environment of spa businesses reflect an opportunity for further growth of the business. Much of the prospects are influenced much by the market's acceptance and expectations.

Submitted to the University Library 05-25-2009 T-4004

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