The salability and market acceptability of Aguinaldo blend coffee to consumers / by Sheryl Ann T. Pillas.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite, 2009. Cavite State University- Main Campus,Description: xi, 64 pages : 28 cm. illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 380.141  P64 2009
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: PILLAS, SHERYL ANN TABING The Salability and Market Acceptability of Aguinaldo Blend Coffee to Consumers. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mrs. Alfe M. Solina. This study generally aimed to know the salability and market acceptability of Aguinaldo Blend coffee to consumers in Batangas, Laguna and Manila (NCR). This study was conducted primarily to know (1) the salability of Aguinaldo Blend coffee to its potential market outside Cavite, preferably in the Laguna, Batangas and Manila areas, (2) the level of acceptability of Aguinaldo Blend to its potential markets, (3) the factors that influence the respondents to buy or not to buy Aguinaldo Blend Coffee, (4) the differences in the acceptability of Aguinaldo Blend in the potential market, (5) the possible improvements for Aguinaldo Blend coffee based on the acceptability to consumers. The study was conducted from January until March 2009. The respondents were surveyed purposively in the provinces of Batangas and Laguna and selected areas of Manila (NCR). The questionnaires were distributed personally by the researcher to the respondents. The respondents of this study are potential coffee consumers. It includes coffee and non coffee drinkers, residing or working within the areas of Batangas, Laguna and Manila (NCR). The findings revealed that 96.9 percent of the respondents are coffee drinkers. And from this proportion, 469 are potential buyers of Aguinaldo Blend coffee. Most of the respondents said that taste influences their choice of coffee. Due to the changing lifestyle, almost all of the respondents said that they prefer to drink instant coffee instead of brewed coffee, since it is easier to prepare. Aguinaldo Blend coffee received that greatest level of acceptability in the province of Batangas, and revealed close means with Manila and Laguna. 84.4 percent of the respondents showed interest in buying Aguinaldo blend coffee. Therefore the study revealed that differences in acceptability between the provinces were not very high. This means that there is a market outside Cavite, and the quality of Aguinaldo Blend coffee fits the preference of most coffee drinkers. The high level of acceptability and salability revealed that Aguinaldo Blend coffee can market the product not only within Cavite, but also in the areas of Laguna, Batangas and Manila (NCR).
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 380.141 P64 2009 (Browse shelf(Opens below)) Link to resource Room use only T-4006 00007780

Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PILLAS, SHERYL ANN TABING The Salability and Market Acceptability of Aguinaldo Blend Coffee to Consumers. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mrs. Alfe M. Solina.
This study generally aimed to know the salability and market acceptability of Aguinaldo Blend coffee to consumers in Batangas, Laguna and Manila (NCR). This study was conducted primarily to know (1) the salability of Aguinaldo Blend coffee to its potential market outside Cavite, preferably in the Laguna, Batangas and Manila areas, (2) the level of acceptability of Aguinaldo Blend to its potential markets, (3) the factors that influence the respondents to buy or not to buy Aguinaldo Blend Coffee, (4) the differences in the acceptability of Aguinaldo Blend in the potential market, (5) the possible improvements for Aguinaldo Blend coffee based on the acceptability to consumers. The study was conducted from January until March 2009. The respondents were surveyed purposively in the provinces of Batangas and Laguna and selected areas of Manila (NCR). The questionnaires were distributed personally by the researcher to the respondents. The respondents of this study are potential coffee consumers. It includes coffee and non coffee drinkers, residing or working within the areas of Batangas, Laguna and Manila (NCR). The findings revealed that 96.9 percent of the respondents are coffee drinkers. And from this proportion, 469 are potential buyers of Aguinaldo Blend coffee. Most of the respondents said that taste influences their choice of coffee. Due to the changing lifestyle, almost all of the respondents said that they prefer to drink instant coffee instead of brewed coffee, since it is easier to prepare. Aguinaldo Blend coffee received that greatest level of acceptability in the province of Batangas, and revealed close means with Manila and Laguna. 84.4 percent of the respondents showed interest in buying Aguinaldo blend coffee. Therefore the study revealed that differences in acceptability between the provinces were not very high. This means that there is a market outside Cavite, and the quality of Aguinaldo Blend coffee fits the preference of most coffee drinkers. The high level of acceptability and salability revealed that Aguinaldo Blend coffee can market the product not only within Cavite, but also in the areas of Laguna, Batangas and Manila (NCR).

Submitted to the University Library 05-25-2009 T-4006

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