Event management in tourism / Yaduraj Choudhary.

By:

Choudhary, Yaduraj [author]

Material type: Text

TextLanguage: English Publication details: New Delhi, India : Random Publications, 2018Description: 278 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789386391063 (hardcover)

Subject(s):

LOC classification:

GT3405 C45 2018

Online resources:

Click here to view the table of contents

Contents:

Introduction -- Event organization and planning -- Budgets, financial management and event programme -- Event manual and production -- Crowd management, communication and event marketing -- Consumer behaviour and plan marketing.

Summary: "An event in its universal and literal form would be any occasion when sometimes happens or sometimes needs to be done to organize the same. In the last couple of decades there has been enormous growth in the event management business. Event management is a way of outsourcing occasions that are either business, social or a combination of the two. The range of events that an event management business can supply is quite impressive. Most businesses contact an event management team because their expertise in the field should be second to none. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion, you can think up, an event management team can be called in to organize it. The author’s combination of industry experience and academic makes this an ideal book for students’ teachers and professionals."--Back cover

List(s) this item appears in: Print Books 2022

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS GT3405 C45 2018 (Browse shelf(Opens below))		Room use only	78099		00079046

Includes bibliographical references and index.

"An event in its universal and literal form would be any occasion when sometimes happens or sometimes needs to be done to organize the same. In the last couple of decades there has been enormous growth in the event management business. Event management is a way of outsourcing occasions that are either business, social or a combination of the two. The range of events that an event management business can supply is quite impressive. Most businesses contact an event management team because their expertise in the field should be second to none. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion, you can think up, an event management team can be called in to organize it. The author’s combination of industry experience and academic makes this an ideal book for students’ teachers and professionals."--Back cover

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