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1.
Developing, implementing, and managing an effective marketing plan / Hal Goetsch. by
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G55 1993.

2.
Successful direct marketing methods / Bob Stone. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books, c1988
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.126 St7 1988.

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