Business research methods / Donald R. Cooper and Pamela S. Schindler.
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education/Irwin, 2014.Edition: Twelfth edition; McGraw-Hill International editionDescription: xxvi, 692 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9789814646109
- 9814646105
- HD30.4 C78 2014
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HD30.4 C78 2014 (Browse shelf(Opens below)) | c1 | Room use only | 77261 | 00078346 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HD30.4 C78 2014 (Browse shelf(Opens below)) | c2 | Available | 77262 | 00078347 |
"Printed in the Philippines."--Copyright page.
Includes bibliographical and index.
Part I Introduction to Business Research -- Research in business -- Ethics in business research -- Thinking like a researcher -- The Research process: an overview -- Clarifying the research question through secondary data and exploration -- Part II The Design of Business Research -- Research design: an overview -- Qualitative research -- Observation studies -- Experiments -- Surveys -- Part III The Sources and Collection of Data -- Measurement -- Measurement scales -- Questionnaires and instruments -- Appendix: Crafting effective measurement -- Sampling -- Appendix: Determining sample size -- Part IV Analysis and Presentation of Data -- Data preparation and description -- Appendix: Describing data statistically -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations -- Case index -- Appendices: A. Business research requests and proposals (with sample RFP) B. Focus group discussion guide -- C. Nonparametric significance tests -- D. Selected statitistical tables.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77261 NEJ PHP 798.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77262 NEJ PHP 798.00 copy 2 2019-06-482 2019-1-0390