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Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2019.Edition: Tenth edition; International Student editionDescription: xxvi, 582 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813158788 (pbk.)
Subject(s): LOC classification:
  • HF5429 L57 2019
Online resources:
Contents:
Section I: The World of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II: Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III: Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV: Human resources and store management -- Human resources and managing the store -- Store layout, design, and visual merchandising -- Customer service -- Cases -- Glossary -- Index.
List(s) this item appears in: NEW Print Books 2023
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Holdings
Item type Current library Collection Call number Materials specified URL Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5429 L57 2019 (Browse shelf(Opens below)) Link to resource c1 Room use only 79011 00081565
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5429 L57 2019 (Browse shelf(Opens below)) Link to resource c2 Available 79012 00081566
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5429 L57 2019 (Browse shelf(Opens below)) Link to resource c3 Available 79013 00081567
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5429 L57 2019 (Browse shelf(Opens below)) Link to resource c4 Available 79014 00081568

"Printed in the Philippines"--Copyright page.

Section I: The World of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel and omnichannel retailing -- Customer buying behavior -- Section II: Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Information systems and supply chain management -- Customer relationship management -- Section III: Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Section IV: Human resources and store management -- Human resources and managing the store -- Store layout, design, and visual merchandising -- Customer service -- Cases -- Glossary -- Index.

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79011 PNR PHP 978.00 copy 1 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79012 PNR PHP 978.00 copy 2 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79013 PNR PHP 978.00 copy 3 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79014 PNR PHP 978.00 copy 4 2020-11-467 2021-1-0061

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