Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type: TextPublication details: Thousand Oaks, Calif. : Sage Pub., c1998.Description: xx, 316 p. : ill. ; 24 cmISBN:- 0803959702
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.127 | Available | apd | 24918 |
Includes bibliographical references and index.