Marketing system analysis of cutflowers and foliage plants in selected towns of Cavite / by Ma. Teresa O. Sarmiento.
Material type:
TextLanguage: English Publication details: Indang, Cavite : 1988. Cavite State University- Main Campus,Description: 90 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 635.966 Sa7 1988
- College of Agriculture, Food, Environment and Natural Resources (CAFENR)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 635.966 Sa7 1988 (Browse shelf(Opens below)) | Link to resource | Room use only | T-978 | 00005979 |
Thesis (B.S.A.--Agricultural Economics) Don Severino Agricultural College
Includes bibliographical references.
College of Agriculture, Food, Environment and Natural Resources (CAFENR)
Sarmiento, Ma. Teresa Olivar, Don Severino Agricultu-ral College, Indang, Cavite, March 1988, "'Marketing System Analysis of Cutflowers and Foliage Plants in Selected Towns of Cavite," Adviser:: Mrs. Nelia E. Feranil.
The study was conducted in three selected localities of Cavite namely; Tagaytay, Silang and Bacoor to determine the marketing system employed in ornamental marketing such as the marketing practices, costs, margins, channels, and problems by both producer and buyer. A total of 88 ornamental producers and 20 ornamental buyers were used as respondents. The different practices commonly employed by ornamen-tal producers (both cutflowers and foliage plant producers) were harvesting, grading and standardization, storing, sel-ling, packing and transporting, risk-bearing and market information. At the farm level ornamental producers shouldered all the marketing expenses except for Adahlia growers who sold their products to contract-buyer. Instability of price, high perishability of the product, competition among imported flowers and lack of tech-nical knowhow were some common problems of foliage plant producers. Buyer of both cutflowers and foliage plants, on the other hand, employed packing, buying and selling, transporting, risk-bearing and market information. As observed, the buyers of cutflowers may be classi-fied as assembler wholesaler, wholesaler-retailer, whole-saler and retailer. While foliage plant buyers were clas-sified as wholesaler-retailer, wholesaler and retailer. Retailers of both cutflowers and foliage plant buyers paid the highest price from different sources. Marketing cost of cutflower buyers ranged from P0.75 to P1.90 per type of flowers while foliage plant's buyers obtained a cost which ranged from P0.95 to P4.30 per type of plant. Waste and losses on the other hand had a mean ave-rage volume of 20 dozens of cutflowers per transaction. On the other hand, foliage plants' losses had an overage volume of two pots per transaction. Cutflower passed through six channels while foliage plants passed through eight channels. The problems encountered by cutflower buyers were perishability of the product, lack of storage facilities and varying prices of flowers. On the other hand buyers of foliage plant encountered problems like competition among buyers, instability of the demand for plants and homogeneity of the product. Statistical analysis showed that only Japanese Some boo had a relationship between form price and retail price; the remaining five kinds of ornamentals - the Daisy, Gla-diola, Adahlia, Ladies Corn and Bougainvilla don't have significant relationship between farm price and retail price.
Submitted to the University Library 05/10/2007 T-978