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CL's rice retailing / by Ma. Cecilia D. Cruzada and Lolita S. Olarve.

By:

Cruzada, Ma. Cecilia D [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1997. Cavite State University- Main Campus,Description: xvii, 37 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

633.18 C88 1997

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: CRUZADA, MA. CECILIA DEL ROSARIO AND OLARVE, LOLITA SALAMAT CL's RICE RETAILING: AN ENTERPRISE DEVELOPMENT PROJECT, INDANG, CAVITE. An undergraduate study, Bachelor of Science in Business Management, Major in Marketing, Adviser: Mrs. LOLITA G. HERRERA A three-month project was conducted at Luksuhin Public Market, Alfonso, Cavite from November 23, 1998 to February 22, 1999 where the authors hoped to apply the skills and knowledge acquired in business management, to the real business world situation to and at the same time to earn while learning. Specifically, the enterprise was conducted to develop the marketing strategies in the operation of the rice retailing business, evaluate the income generating potential of the enterprise and analyze the business performance, problems encountered and formulate some feasible solutions. The initial capital of the enterprise was P40, 000.00. It was funded by two members who equally share P20, 000.00 each to finance the operation of the project. An initial investment ofP35, 900.00 was allocated for the purchase of various rice variety. The total sales for three months were P 103,030.00, with total cost of sales amounted to P 88, 950.00, and therefore the gross income realized was P 14,080.00 After the entire operation the project had a total operating expense of P9,798.50 and a net income of P4,281.50. The return on investment was 10.70 percent return on sale of 4.16 percent, and a gross profit margin of 13.67 percent. After evaluating the enterprise, it was found out that the problem encountered by the proponents was the non-loyalty customers to the store. To cope with this problem, they tried to sell as many brands of rice as possible.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	633.18 C88 1997 (Browse shelf(Opens below))		Link to resource	Room use only	EDP-132		00005088

Enterprise development project (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

CRUZADA, MA. CECILIA DEL ROSARIO AND OLARVE, LOLITA SALAMAT CL's RICE RETAILING: AN ENTERPRISE DEVELOPMENT PROJECT, INDANG, CAVITE. An undergraduate study, Bachelor of Science in Business Management, Major in Marketing, Adviser: Mrs. LOLITA G. HERRERA

A three-month project was conducted at Luksuhin Public Market, Alfonso, Cavite from November 23, 1998 to February 22, 1999 where the authors hoped to apply the skills and knowledge acquired in business management, to the real business world situation to and at the same time to earn while learning.
Specifically, the enterprise was conducted to develop the marketing strategies in the operation of the rice retailing business, evaluate the income generating potential of the enterprise and analyze the business performance, problems encountered and formulate some feasible solutions.
The initial capital of the enterprise was P40, 000.00. It was funded by two members who equally share P20, 000.00 each to finance the operation of the project. An initial investment ofP35, 900.00 was allocated for the purchase of various rice variety.
The total sales for three months were P 103,030.00, with total cost of sales amounted to P 88, 950.00, and therefore the gross income realized was P 14,080.00
After the entire operation the project had a total operating expense of P9,798.50 and a net income of P4,281.50. The return on investment was 10.70 percent return on sale of 4.16 percent, and a gross profit margin of 13.67 percent. After evaluating the enterprise, it was found out that the problem encountered by the proponents was the non-loyalty customers to the store. To cope with this problem, they tried to sell as many brands of rice as possible.

Submitted to the University Library 07/01/2002 EDP-132