Nippon Paint Philippines, Incorporated Cabuyao, Laguna / by Emily L. Salgado.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2002. Cavite State University- Main Campus,Description: x, 56 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  Sa3 2002
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: SALGADO, EMILY LATINA, Nippon Paint Philippines, Incorporated, Cabuyao, Laguna. Field Study. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Mr. Roderick M. Rupido. A field study was conducted at Nippon Paint Philippines, Incorporated (Member of the Nipsea Group), one of the largest paint companies not only in the Philippines but also in Asia. It is located at Hologram St., Light Industry and Science Park of the Philippines, Cabuyao, Laguna. Specifically, it aimed to describe the company's products; identify the common problems encountered by the firm; and recommend solutions to address these problems. Data and information were gathered from company's records/files and through research, observation and personal interview with the Personnel Assistant and other employees. The field study covered 480 hours of training and exposure to the different activities in the firm. Nippon Paint is one of the world's leading paint and coatings manufacturers, with a range of more than 100,000 products for professional, industrial and home use. The company has a worldwide network of 27 factories, plus research and development centers and marketing offices, employing more than 5,000 people. It produces innovative painting and coating solutions, Nippon Paint is also a leader in color design, providing customers paint with maximum artistic impact, and ensures that every product offers long-term protection and is environmentally-friendly. The company's products are: 1) Nippon Jr. quick dry enamel;; 2) Nippe sanding sealer; 3) Nippon metal guard primer; 4) Matex flatwall enamel white; 5) Nippon glazing putty; 6) Nitro valspar putty; 7) Nax alpha spray filler + high build primer surfacer; 8) Nax urethane sealer; 9) Nippon acrylic surfacer. One of the common problems encountered by the company was the lack of drivers and service car in delivering the sample products to their sales office. It was also found that there is a need for improvement of their office facility like the warehouse department and administration's to provide a more convenient working atmosphere. The field study complemented with the theories learned in the classroom discussions. It provided wide experiences to the students to develop their skills, particularly on dealing with customers, the use of office equipment and public relation.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8 Sa3 2002 (Browse shelf(Opens below)) Link to resource Room use only FS-109 00006016

Field study (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SALGADO, EMILY LATINA, Nippon Paint Philippines, Incorporated, Cabuyao, Laguna. Field Study. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Mr. Roderick M. Rupido.
A field study was conducted at Nippon Paint Philippines, Incorporated (Member of the Nipsea Group), one of the largest paint companies not only in the Philippines but also in Asia. It is located at Hologram St., Light Industry and Science Park of the Philippines, Cabuyao, Laguna. Specifically, it aimed to describe the company's products; identify the common problems encountered by the firm; and recommend solutions to address these problems. Data and information were gathered from company's records/files and through research, observation and personal interview with the Personnel Assistant and other employees. The field study covered 480 hours of training and exposure to the different activities in the firm. Nippon Paint is one of the world's leading paint and coatings manufacturers, with a range of more than 100,000 products for professional, industrial and home use. The company has a worldwide network of 27 factories, plus research and development centers and marketing offices, employing more than 5,000 people. It produces innovative painting and coating solutions, Nippon Paint is also a leader in color design, providing customers paint with maximum artistic impact, and ensures that every product offers long-term protection and is environmentally-friendly. The company's products are: 1) Nippon Jr. quick dry enamel;; 2) Nippe sanding sealer; 3) Nippon metal guard primer; 4) Matex flatwall enamel white; 5) Nippon glazing putty; 6) Nitro valspar putty; 7) Nax alpha spray filler + high build primer surfacer; 8) Nax urethane sealer; 9) Nippon acrylic surfacer. One of the common problems encountered by the company was the lack of drivers and service car in delivering the sample products to their sales office. It was also found that there is a need for improvement of their office facility like the warehouse department and administration's to provide a more convenient working atmosphere. The field study complemented with the theories learned in the classroom discussions. It provided wide experiences to the students to develop their skills, particularly on dealing with customers, the use of office equipment and public relation.

Submitted to the University Library 07/18/2007 FS-109

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