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Marketing system analysis of lanzones in selected towns of Laguna / by Elizabeth S. Hernando.

By:

Hernando, Elizabeth S [author]

Contributor(s):

Valerio, Alice T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 1997. Cavite State University- Main Campus,Description: 89 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

634.6 H43 1997

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: HERNANDO, ELIZABETH S., "Marketing Analysis of Lanzones in Selected Towns of B.S. Thesis, Bachelor Management, Major Agricultural College, Adviser: Dr. Alice T. Valerio. The study was conducted in four selected towns and one city of Laguna, to determine the: socio- economic characteristics of the producers and buyers; marketing practices; market channels; cost margin marketing efficiency; problems involved in the marketing process and to recommend feasible Lanzone’s solutions to these identified problems. A total of 120 respondents, 90 producers and 30 buyers composed the samples of the study. gathered through personal interviews. Marketing practices of the producers include sorting, packing, transporting, storing and risk transportation System Laguna. Business Severino 1997. of science in Marketing. Don Indang, Cavite, April passed return. and Data several intermediaries were involved in the transfer of goods from the producers to the final consumers. picked-up at the farm level, Lanzones were sold either by delivery method. However, producers preferred to sell by picked-up, assuring cost, thus, obtaining higher through seven channels and lower net. The most common problems cited by producers’ perishability, price fluctuation, and price manipulation by the middlemen and few buyers. At the buyer’s level, the most common include sorting, packing, financing, transporting and risk bearing. Retailers paid the highest price of Lanzones purchased from different sources, incurred the highest disposal price. Considering the net margin, the retailers obtained the highest, followed by the wholesalers. Contract buyers incurred the highest marketing costs were: The with the financier-wholesaler as the least. Producers obtained practices ix guarding, The problems encountered by the buyer’s perishability, competition, and price fluctuation. 100 percent share of consumer peso in the last channel. As the number of links between channels decreases, the proportion of consumer's pesos that goes to the producers increases. Considering all the channels at all levels, profit was higher than costs. When links between channels decrease, the marketing margin decreases, and the marketing system becomes efficient or vice versa.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	634.6 H43 1997 (Browse shelf(Opens below))		Link to resource	Room use only	T-1728		00017530

Thesis (BSBM - - Marketing) Don Severino Agricultural College.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

HERNANDO, ELIZABETH S., "Marketing Analysis of Lanzones in Selected Towns of B.S. Thesis, Bachelor Management, Major Agricultural College, Adviser: Dr. Alice T. Valerio.
The study was conducted in four selected towns and one city of Laguna, to determine the: socio- economic characteristics of the producers and buyers; marketing practices; market channels; cost margin marketing efficiency; problems involved in the marketing process and to recommend feasible Lanzone’s solutions to these identified problems. A total of 120 respondents, 90 producers and 30 buyers composed the samples of the study. gathered through personal interviews. Marketing practices of the producers include sorting, packing, transporting, storing and risk transportation System Laguna. Business Severino 1997. of science in Marketing. Don Indang, Cavite, April passed return. and Data several intermediaries were involved in the transfer of goods from the producers to the final consumers. picked-up at the farm level, Lanzones were sold either by delivery method. However, producers preferred to sell by picked-up, assuring cost, thus, obtaining higher through seven channels and lower net.
The most common problems cited by producers’ perishability, price fluctuation, and price manipulation by the middlemen and few buyers. At the buyer’s level, the most common include sorting, packing, financing, transporting and risk bearing. Retailers paid the highest price of Lanzones purchased from different sources, incurred the highest disposal price. Considering the net margin, the retailers obtained the highest, followed by the wholesalers. Contract buyers incurred the highest marketing costs were: The with the financier-wholesaler as the least. Producers obtained practices ix guarding, The problems encountered by the buyer’s perishability, competition, and price fluctuation. 100 percent share of consumer peso in the last channel. As the number of links between channels decreases, the proportion of consumer's pesos that goes to the producers increases. Considering all the channels at all levels, profit was higher than costs. When links between channels decrease, the marketing margin decreases, and the marketing system becomes efficient or vice versa.

Submitted to the University Library 04/14/1997 T-1728