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Nissan Westgate Alabang Muntinlupa City / Myra L. Romero.

By:

Romero, Myra L [author]

Contributor(s):

Cayao, Cecilia T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2011.Description: xii, 79 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

388.342 R66 2011

Online resources:

Click here to view the Abstract and Table of Contents

Production credits:

College of Economics, Management and Development Studies. (CEMDS)

Abstract: ROMERO, MYRA L. Nissan Westgate Alabang, Muntinlupa City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang. Cavite. April 2011. Adviser: Prof. Cecilia T. Cayao. A ﬁeld study was conducted at Nissan Westgate Alabang from November 24 2010 to February 19, 2011 for the student to be exposed to actual work situations as well as different management activities in a car dealership operation. The study focused on the marketing aspect, speciﬁcally the marketing process, and the products of the ﬁrm. Data and information were obtained from the company’s ﬁled documents and through observations and interviews with company personnel. Nissan Westgate Alabang is engaged in trading Nissan passenger and commercial vehicles, genuine parts and accessories as well as related services. The company offers a wide range of product lines which include the latest Nissan models, genuine Nissan parts and services such as diagnosis using consult [[1, special tools and lifters, electrical, mechanicals, overhauling, air-conditioning, body repair and painting, auto detailing, insurance. LTO assistance and ﬁnancing. The author was assigned at the insurance department where she performed different activities. The insurance department offers insurance services to buyers including annual renewal and facilities claims from insurance companies. The author experienced underwriting a policy in Mapfre/Insular and Standard, prepared renewal notices, authentication, telemarketing, and preparing production reports. Other related activities conducted were computation of insurance premiums, agents’ commissions, and participation fees. The conduct of the ﬁeld study helped the author to hone her skills and to develop her sense of responsibility, discipline and professionalism which are useful factors in seeking and maintaining employment.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	388.342 R66 2011 (Browse shelf(Opens below))		Link to resource	Room use only	FS-352		00071137

Field Study (Bachelor of Science in Business Management - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies. (CEMDS)

ROMERO, MYRA L. Nissan Westgate Alabang, Muntinlupa City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang. Cavite. April 2011. Adviser: Prof. Cecilia T.
Cayao.

A ﬁeld study was conducted at Nissan Westgate Alabang from November 24 2010 to February 19, 2011 for the student to be exposed to actual work situations as well as different management activities in a car dealership operation. The study focused on the marketing aspect, speciﬁcally the marketing process, and the products of the ﬁrm.

Data and information were obtained from the company’s ﬁled documents and through observations and interviews with company personnel.

Nissan Westgate Alabang is engaged in trading Nissan passenger and commercial vehicles, genuine parts and accessories as well as related services. The company offers a wide range of product lines which include the latest Nissan models, genuine Nissan parts and services such as diagnosis using consult [[1, special tools and lifters, electrical, mechanicals, overhauling, air-conditioning, body repair and painting, auto detailing, insurance. LTO assistance and ﬁnancing.

The author was assigned at the insurance department where she performed different activities. The insurance department offers insurance services to buyers including annual renewal and facilities claims from insurance companies. The author experienced underwriting a policy in Mapfre/Insular and Standard, prepared renewal notices, authentication, telemarketing, and preparing production reports. Other related activities conducted were computation of insurance premiums, agents’ commissions, and participation fees. The conduct of the ﬁeld study helped the author to hone her skills and to develop her sense of responsibility, discipline and professionalism which are useful factors in seeking and maintaining employment.

Submitted to the University Library 05/23/2011 FS-352