Marketing strategies of ornamental plant vendors in Tagaytay City / by Joyce V. Diesta.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xiii, 57 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 635.9  D56 2004
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: DIESTA, JOYCE VICEDO. Marketing Strategies of Ornamental Plant Vendors in Tagaytay City. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Ms. Lina C. Abogadie. The study was conducted to describe the socio-economic characteristics of ornamental plant vendors, determine the characteristics of the vendors' business, ascertain the net income derived from marketing ornamental plants, identify the relationship between the marketing strategies to the income of ornamental plant vendors and determine the problems encountered by the ornamental plant vendors. A total of 65 ornamental plant vendors comprised the study which was conducted in the barangays of Tagaytay City, namely: Maharlika East, Neogan, San Jose, Silang Crossing East, and Silang Crossing West. Ornamental plant business was the major source of income of the 56 percent of the respondents while the remaining 44 percent derived their extra income from landscaping, employment, store business, livestock, and water delivery. Majority (95%) of the vendors were sole proprietors and the remaining five percent were under partnership. The years of operation ranged from one to twelve years with a mean of four years. The average monthly net income of the vendors ranged from P2,000 to P30,000 with an average of P9, 223.07. The town of Silang was the major source of plants by the ornamental vendors. The offered products were classified into flowering, foliage, and bonsai. The average business hour of the ornamental plant vendors was 11.98. More than one-half (69%) of the respondents utilized mark-up method in pricing their products while the other 31 percent applied competitor-based pricing. The average rate of mark-up imposed was 49.36 percent. The promotional tools used by the vendors were personal selling, sales promotion, and advertising in promoting their products. Good environmental condition was the primary basis of the choice of location of the vendors. Only 12 percent of the respondents have established another outlet. The average store area was10.69 square meters. The result of the chi-square revealed that there was a significant relationship between the income and the selected marketing strategies such as business hours, method of pricing, and store area. The major problem encountered by the vendors was the large number of competitors.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 635.9 D56 2004 (Browse shelf(Opens below)) Link to resource Room use only T-2872 00006564

Thesis (B. S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DIESTA, JOYCE VICEDO. Marketing Strategies of Ornamental Plant Vendors in Tagaytay City. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Ms. Lina C. Abogadie.
The study was conducted to describe the socio-economic characteristics of ornamental plant vendors, determine the characteristics of the vendors' business, ascertain the net income derived from marketing ornamental plants, identify the relationship between the marketing strategies to the income of ornamental plant vendors and determine the problems encountered by the ornamental plant vendors. A total of 65 ornamental plant vendors comprised the study which was conducted in the barangays of Tagaytay City, namely: Maharlika East, Neogan, San Jose, Silang Crossing East, and Silang Crossing West. Ornamental plant business was the major source of income of the 56 percent of the respondents while the remaining 44 percent derived their extra income from landscaping, employment, store business, livestock, and water delivery. Majority (95%) of the vendors were sole proprietors and the remaining five percent were under partnership. The years of operation ranged from one to twelve years with a mean of four years. The average monthly net income of the vendors ranged from P2,000 to P30,000 with an average of P9, 223.07. The town of Silang was the major source of plants by the ornamental vendors. The offered products were classified into flowering, foliage, and bonsai. The average business hour of the ornamental plant vendors was 11.98.
More than one-half (69%) of the respondents utilized mark-up method in pricing their products while the other 31 percent applied competitor-based pricing. The average rate of mark-up imposed was 49.36 percent. The promotional tools used by the vendors were personal selling, sales promotion, and advertising in promoting their products. Good environmental condition was the primary basis of the choice of location of the vendors. Only 12 percent of the respondents have established another outlet. The average store area was10.69 square meters. The result of the chi-square revealed that there was a significant relationship between the income and the selected marketing strategies such as business hours, method of pricing, and store area. The major problem encountered by the vendors was the large number of competitors.

Submitted to the University Library 05/10/2007 T-2872

Copyright © 2023. Cavite State University | Koha 23.05