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Ford Makati - Millennium Cars Incorporated, Makati City / by Rafael R. Escover.

By:

Escover, Rafael R [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2002.Description: xii, 57 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

388.34 Es1 2002

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: ESCOVER, RAFAEL RONSARIO. Ford Makati Millennium Cars, Incorporated, Makati City. Field Study. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Mr. Roderick M. Rupido. The study was conducted at Pasong Tamo Extension, Makati City from November 5, 2001 to January 19, 2002. The data were gathered through observations and interviews with the Makati Automotive Association secretariat, XP Club secretariat, HR Assistant, Marketing Assistant and Marketing Supervisor. Other information were obtained from the files and records of the company, researches in Cavite State University library, Internet and from the Securities and Exchange Commission (SEC) The study was conducted to train the students in actual work and get exposed to the different activities and events in order to enhance the business insights; experience on how to work as employee of the firm; determine the duties and responsibilities of marketing team as well as the strengths, weaknesses, opportunities and threats of the marketing department; identify the problems encountered in the marketing department and recommend feasible solutions to the various problems identified. Ford Makati is a marketing and service company in automotive business committed to customer's satisfaction. Its company rules and regulations are well planned and organized even the marketing plans and activities. However, the company faced some problems particularly in the marketing department due to zoning regulations of Ford Group Philippines (FGP) that reduced its coverage are and its dependence on Ford Group Philippines decision on major marketing events. Assignment at the Marketing Department include helping marketing assistants monitor vehicles for display during events preparation, manning the display and checking the attendance of sales consultants, clerical works such as filing and sorting of riles, encoding, sending fax messages, making follow-up calls, answering phone calls, issuing of freebies and distributing brochures to sales consultants. It is therefore recommended that Ford Makati should implement strict rules, policies and sanctions and have a meeting between the management and employees in order to ensure the full cooperation for the programs and activities. There is also a need to conduct zone saturation program to further promote Ford Makati not only in sales but also in service. In this way, they do not violate the zoning regulations of Ford Group Philippines. This would enable them to continue their vision which is to generate more awareness about distinct services and products of Ford Makati and ensure market penetration not only in Makati area but also in other areas via saturation programs and tie ups with Makati Automotive Association in promoting Makati as the automotive center. They can come up with strategies that will establish market loyalty and make Ford Makati well known.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	388.34 Es1 2002 (Browse shelf(Opens below))		Link to resource	Room use only	FS-72		00000489

Field Study (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

ESCOVER, RAFAEL RONSARIO. Ford Makati Millennium Cars, Incorporated, Makati City. Field Study. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2002. Adviser: Mr. Roderick M. Rupido.

The study was conducted at Pasong Tamo Extension, Makati City from November 5, 2001 to January 19, 2002. The data were gathered through observations and interviews with the Makati Automotive Association secretariat, XP Club secretariat, HR Assistant, Marketing Assistant and Marketing Supervisor. Other information were obtained from the files and records of the company, researches in Cavite State University library, Internet and from the Securities and Exchange Commission (SEC) The study was conducted to train the students in actual work and get exposed to the different activities and events in order to enhance the business insights; experience on how to work as employee of the firm; determine the duties and responsibilities of marketing team as well as the strengths, weaknesses, opportunities and threats of the marketing department; identify the problems encountered in the marketing department and recommend feasible solutions to the various problems identified. Ford Makati is a marketing and service company in automotive business committed to customer's satisfaction. Its company rules and regulations are well planned and organized even the marketing plans and activities. However, the company faced some problems particularly in the marketing department due to zoning regulations of Ford Group Philippines (FGP) that reduced its coverage are and its dependence on Ford Group Philippines decision on major marketing events.

Assignment at the Marketing Department include helping marketing assistants monitor vehicles for display during events preparation, manning the display and checking the attendance of sales consultants, clerical works such as filing and sorting of riles, encoding, sending fax messages, making follow-up calls, answering phone calls, issuing of freebies and distributing brochures to sales consultants. It is therefore recommended that Ford Makati should implement strict rules, policies and sanctions and have a meeting between the management and employees in order to ensure the full cooperation for the programs and activities. There is also a need to conduct zone saturation program to further promote Ford Makati not only in sales but also in service. In this way, they do not violate the zoning regulations of Ford Group Philippines. This would enable them to continue their vision which is to generate more awareness about distinct services and products of Ford Makati and ensure market penetration not only in Makati area but also in other areas via saturation programs and tie ups with Makati Automotive Association in promoting Makati as the automotive center. They can come up with strategies that will establish market loyalty and make Ford Makati well known.

Submitted copy for the University Library FS-72