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Production and marketing of Kaert compillow / by Katherine M. Aure.

By:

Aure, Katherine M [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, Cavite State University- Main Campus, 2001.Description: xix, 85 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 Au6 2001

Online resources:

Click here to view thesis abstract and table of contents

Abstract: AURE, KATHERINE M., AUSTRIA, ROBERT V. MATIENZO, ANGIELYN B., Production and Marketing of Kaert Compillow. An Enterprise Development Project, Cavite State University, April 2001. Adviser: Dr. Luzviminda A. Rodrin. An enterprise development project on production and marketing of compillow was conducted at 757 Binambangan St. Indang, Cavite from October 6, 2000 until February 6, 2001. Three business management, marketing major students decided to invest a total of P45,000.00 as initial capital for the project from a P15,000.00 individual share. The conduct of the project was geared towards the application of actual knowledge in managing a small scale business and the development of the students ability in decision making through experiential learning. The functional areas of management such as production, marketing and finance were covered in the project. Data, results and information pertinent to the entrepreneurial projects were gathered through actual production and marketing of the products. The compillow products were small pillow without case, small pillow with case, medium compillow, large compillow, extra large compillow and hotdog-shaped compillow. Of these products, large compillow contributed the highest — of sale by 67.36 percent. The highest volume and value of sales of compillow was recorded during the month of December. The project distributed its products in seven towns of Cavite and three nearby provinces. It included the towns of Mendez, Indang, Tagaytay City, Trece Martires City, Magallanes, Bacoor and General Aguinaldo while the nearby provinces were Las Pinas, Lucban, Quezon and Laguna. Among these areas, Indang had the biggest share in terms of compillow production by 33.93 percent. The project’s financial performance was measured and analyzed through the use of financial ratios such as return on investment, gross profit margin, return on sales, return on expenses, current ratio, acid test, net sales per peso of owners equity and profit to net worth. Shortage of raw materials, change in demand and delayed payment were the problems encountered by the entrepreneurs.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 Au6 2001 (Browse shelf(Opens below))		Link to resource	Room use only	EDP-84		00006011

Enterprise development project (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

AURE, KATHERINE M., AUSTRIA, ROBERT V. MATIENZO, ANGIELYN B., Production and Marketing of Kaert Compillow. An Enterprise Development Project, Cavite State University, April 2001. Adviser: Dr. Luzviminda A. Rodrin.

An enterprise development project on production and marketing of compillow was conducted at 757 Binambangan St. Indang, Cavite from October 6, 2000 until February 6, 2001. Three business management, marketing major students decided to invest a total of P45,000.00 as initial capital for the project from a P15,000.00 individual share.

The conduct of the project was geared towards the application of actual knowledge in managing a small scale business and the development of the students ability in decision making through experiential learning. The functional areas of management such as production, marketing and finance were covered in the project.

Data, results and information pertinent to the entrepreneurial projects were gathered through actual production and marketing of the products.

The compillow products were small pillow without case, small pillow with case, medium compillow, large compillow, extra large compillow and hotdog-shaped compillow. Of these products, large compillow contributed the highest — of sale by 67.36 percent.

The highest volume and value of sales of compillow was recorded during the month of December. The project distributed its products in seven towns of Cavite and three nearby provinces. It included the towns of Mendez, Indang, Tagaytay City, Trece Martires City, Magallanes, Bacoor and General Aguinaldo while the nearby provinces were Las Pinas, Lucban, Quezon and Laguna. Among these areas, Indang had the biggest share in terms of compillow production by 33.93 percent.

The project’s financial performance was measured and analyzed through the use of financial ratios such as return on investment, gross profit margin, return on sales, return on expenses, current ratio, acid test, net sales per peso of owners equity and profit to net worth. Shortage of raw materials, change in demand and delayed payment were the problems encountered by the entrepreneurs.

Submitted to the University Library 07/18/2007 EDP-84