Normal view MARC view ISBD view

Marketing strategies of funeral parlors in selected towns of Cavite / by Miraflor D. Diassana.

By:

Diasana, Miraflor D [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xii, 40 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 D55 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: DIASANA, MIRAFLOR DESTORA. Marketing Strategies of Funeral Parlors in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino. A study on the marketing strategies of the different funeral parlors was conducted in selected towns of Cavite namely; Alfonso, Cavite City, Dasmaritias, Indang, Imus, Kawit, Tanza and Trece Martirez City. The study included thirty funeral parlor owners. The study was conducted to determine the marketing strategies of funeral parlors in selected towns of Cavite. Specifically, it aimed to: describe the socio-economic characteristics of the funeral parlor owners and buyers in Cavite; and identify the problems encountered by the owners in marketing their services. The age of respondents ranged from 25 — 55 years with an average of 41 years. The majority of the respondents (37%) were middle aged. The household size of respondents ranged from 3 — 10 family members. Almost all of the respondents (93%) were sole proprietors and only seven percent reported that they were operating as a corporation. Majority of the respondents (70%) reported that operation of the funeral parlor is their main source of income. Selling of caskets was the main product that the funeral parlors offered. Embalming, providing mortuary decorations for the wake, mortuary services and funeral escorts were included in the package once the client purchased casket. Product and service strategy includes services offered, different funeral products, number of casket types and the origin of funeral products. Casket was the major product funeral parlors sold to their customers. Aside from the services that were included in the package, there were also some products that were included in the package depending on the type of casket purchased by customers. The pricing strategies employed by the funeral parlor owners included the basis of pricing, rate of discounts given to customers, the basis of giving discounts, and the mode of payment. All funeral parlors used mark-up pricing as basis for setting the price. The discounts given to ordinary customers were 5 - 15 percent to their friends and 20 percent to their relatives. One half of the respondents (50%) were paid on installment basis and only 4 percent were paid in cash. The promotional strategies included sales promotion. The annual budget of funeral parlors for promotion ranged from P480,000 to P1,320,000 with an average of P1,028,073. The annual cost related to the operation of funeral parlors ranged from P342,100 to P870,100 with an average of P556,980. One third of the respondents (33%) incurred cost ranging from P500,001 to P600,000. The number of transactions included the transactions made by funeral parlor owners as buyer and as service provider or seller. As buyer, they had transactions, which ranged from 48 — 96 times. As sellers, they had 60 — 180 service transactions annually. The common problem encountered by funeral parlor owners was the delayed payments by customers that took months before the payments were completed.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 D55 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2846		00006550

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DIASANA, MIRAFLOR DESTORA. Marketing Strategies of Funeral Parlors in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Dr. Nelia C. Cresino.
A study on the marketing strategies of the different funeral parlors was conducted in selected towns of Cavite namely; Alfonso, Cavite City, Dasmaritias, Indang, Imus, Kawit, Tanza and Trece Martirez City. The study included thirty funeral parlor owners. The study was conducted to determine the marketing strategies of funeral parlors in selected towns of Cavite. Specifically, it aimed to: describe the socio-economic characteristics of the funeral parlor owners and buyers in Cavite; and identify the problems encountered by the owners in marketing their services. The age of respondents ranged from 25 — 55 years with an average of 41 years. The majority of the respondents (37%) were middle aged. The household size of respondents ranged from 3 — 10 family members. Almost all of the respondents (93%) were sole proprietors and only seven percent reported that they were operating as a corporation. Majority of the respondents (70%) reported that operation of the funeral parlor is their main source of income. Selling of caskets was the main product that the funeral parlors offered. Embalming, providing mortuary decorations for the wake, mortuary services and funeral escorts were included in the package once the client purchased casket. Product and service strategy includes services offered, different funeral products, number of casket types and the origin of funeral products. Casket was the major product

funeral parlors sold to their customers. Aside from the services that were included in the package, there were also some products that were included in the package depending on the type of casket purchased by customers. The pricing strategies employed by the funeral parlor owners included the basis of pricing, rate of discounts given to customers, the basis of giving discounts, and the mode of payment. All funeral parlors used mark-up pricing as basis for setting the price. The discounts given to ordinary customers were 5 - 15 percent to their friends and 20 percent to their relatives. One half of the respondents (50%) were paid on installment basis and only 4 percent were paid in cash. The promotional strategies included sales promotion. The annual budget of funeral parlors for promotion ranged from P480,000 to P1,320,000 with an average of P1,028,073. The annual cost related to the operation of funeral parlors ranged from P342,100 to P870,100 with an average of P556,980. One third of the respondents (33%) incurred cost ranging from P500,001 to P600,000. The number of transactions included the transactions made by funeral parlor owners as buyer and as service provider or seller. As buyer, they had transactions, which ranged from 48 — 96 times. As sellers, they had 60 — 180 service transactions annually. The common problem encountered by funeral parlor owners was the delayed payments by customers that took months before the payments were completed.

Submitted to the University Library 07/18/2007 T-2846