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Service marketing of Nissan Dasmariñas, Cavite/ by Ira Alyssa B. Dacwag.

By:

Dacwag, Ira Alyssa B [author]

Contributor(s):

Fidel, Betsy Rose S [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018.Description: xii, 109 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 D11 2018

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: DACWAG, IRA ALYSSA B. Service Marketing of Nissan Dasmarinas, Cavite. Case Study. Bachelor of Science in Business Management, major in Marketing Management, Cavite State University, Indang, Cavite. February 2017. Adviser Prof. Betsy Rose S. Fidel. The study was conducted from February 22 to April 1, 2017, to analyze the Service Marketing of Nissan Dasmarifias, Cavite. Specifically, the study aimed to: describe the profile of the company; describe the service and marketing of Nissan Dasmarifias, Cavite; analyze the internal factors of the firm using the 7's on McKinsey model for internal factor evaluation (IFE); analyze the external factors of the firm using the MCSTEEP model for external factor evaluation (EFE); analyze and compare the company's position to its competitors using the competitive profile matrix (CPM); determine the problems encountered regarding the service marketing of the firm and; recommend possible solutions to the various problems identified. In the conduct study, the author had the opportunity to interview the service manager and employees. Actual observation and active participation in the service activities of the company gained additional information about the service marketing practice of the firm. She was exposed in telemarketing in the use of marketing the service and learned different service activities like on product/service delivery and after-sales car service. Nissan Dasmarifias is experiencing different problems like customer complaints; stiff competition; system malfunction; outdated management information system; and lack of manpower.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 D11 2018 (Browse shelf(Opens below))		Link to resource	Room use only	CS-546		00080394

Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DACWAG, IRA ALYSSA B. Service Marketing of Nissan Dasmarinas, Cavite. Case Study. Bachelor of Science in Business Management, major in Marketing Management, Cavite State University, Indang, Cavite. February 2017. Adviser Prof. Betsy Rose S. Fidel.

The study was conducted from February 22 to April 1, 2017, to analyze the Service Marketing of Nissan Dasmarifias, Cavite. Specifically, the study aimed to:
describe the profile of the company; describe the service and marketing of Nissan Dasmarifias, Cavite; analyze the internal factors of the firm using the 7's on McKinsey model for internal factor evaluation (IFE); analyze the external factors of the firm using the MCSTEEP model for external factor evaluation (EFE); analyze and compare the company's position to its competitors using the competitive profile matrix (CPM); determine the problems encountered regarding the service marketing of the firm and; recommend possible solutions to the various problems identified.
In the conduct study, the author had the opportunity to interview the service manager and employees. Actual observation and active participation in the service activities of the company gained additional information about the service marketing practice of the firm. She was exposed in telemarketing in the use of marketing the service and learned different service activities like on product/service delivery and after-sales car service.
Nissan Dasmarifias is experiencing different problems like customer complaints; stiff competition; system malfunction; outdated management information system; and lack of manpower.

Submitted to the University Library Dec. 5, 2018 CS-546