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Norkis Group of Companies Mandaluyong City / Lovely Joy S. Ligsa.

By:

Ligsa, Lovely Joy S [author]

Contributor(s):

Hernandez, Iluminada R [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2011.Description: xii, 101 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

388.347 L62 2011

Online resources:

Click here to view the Abstract and Table of Contents

Production credits:

College of Economics, Management and Development Studies. (CEMDS)

Abstract: LIGSA, LOVELY JOY SARMIENTO. Norkis Group of Companies, Mandaluyong City. Field Study. Bachelor of Science in Business Management major in Marketing Cavite State University, Indang, Cavite. March 2011. Adviser: Ms. Illuminada R. Hernandez. The ﬁeld study was conducted in Norkis Group of Companies located at 11 Calbayog St. Libertad Cor. Mandaluyong City from November 23, 2010 to February 11, 2011. The study helped to enhance the knowledge and abilities of the trainee and provided an opportunity to experience how to work in actual business operation. It aimed to describe the organization and management practices of the company, identify the different products of the company, identify the marketing strategies used by the company and determine the problem encountered by the ﬁrm and recommend feasible solutions. Data about products offered by the company, plans, duties and responsibilities of the employees were gathered from company records, proﬁle, observation, interviews and other relevant resources. Orientation about the company also helped in gathering information. Other information and documents were obtained from the CvSU library, CvSU Research Center and the Norkis Group website. The Norkis Group, a leading conglomerate in the Philippines, best-known for motorcycles, multipurpose cabs, light van and small car production and distribution recently partnered with IBM to work on and implement a smarter business system to enable its rapid nationwide growth. Starting out as the country’s exclusive manufacturer and distributor of Yamaha motorcycles in 1962, the Norkis Group diversiﬁed its product range and expanded to multiple branch locations. They also manufactured products like Honda, Kawasaki and Suzuki and other brand from China like Haojue. The ﬁeld study gave the trainee an opportunity to be exposed to the real world of business operation. It also provided a chance to develop personal, social and professional skills of the trainee.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	388.347 L62 2011 (Browse shelf(Opens below))		Link to resource	Room use only	FS-348		00071136

Field Study (Bachelor of Science in Business Management - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies. (CEMDS)

LIGSA, LOVELY JOY SARMIENTO. Norkis Group of Companies, Mandaluyong City. Field Study. Bachelor of Science in Business Management major in Marketing Cavite State University, Indang, Cavite. March 2011. Adviser: Ms. Illuminada R. Hernandez.

The ﬁeld study was conducted in Norkis Group of Companies located at 11 Calbayog St. Libertad Cor. Mandaluyong City from November 23, 2010 to February 11, 2011. The study helped to enhance the knowledge and abilities of the trainee and provided an opportunity to experience how to work in actual business operation. It aimed to describe the organization and management practices of the company, identify the different products of the company, identify the marketing strategies used by the company and determine the problem encountered by the ﬁrm and recommend feasible solutions.

Data about products offered by the company, plans, duties and responsibilities of the employees were gathered from company records, proﬁle, observation, interviews and other relevant resources. Orientation about the company also helped in gathering information. Other information and documents were obtained from the CvSU library, CvSU Research Center and the Norkis Group website.

The Norkis Group, a leading conglomerate in the Philippines, best-known for motorcycles, multipurpose cabs, light van and small car production and distribution recently partnered with IBM to work on and implement a smarter business system to enable its rapid nationwide growth. Starting out as the country’s exclusive manufacturer and distributor of Yamaha motorcycles in 1962, the Norkis Group diversiﬁed its product range and expanded to multiple branch locations. They also manufactured products like Honda, Kawasaki and Suzuki and other brand from China like Haojue. The ﬁeld study gave the trainee an opportunity to be exposed to the real world of business operation. It also provided a chance to develop personal, social and professional skills of the trainee.

Submitted to the University Library 05/23/2011 FS-348