Empalicious / by Albina M. De Villa, Rodalyn V. Panganiban, and Anjelyn G. Terrado
Material type: TextLanguage: English Publication details: Indang, Cavite, Cavite State University- Main Campus, 2018.Description: ix , 70 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 338.19 D34 2018
- College of Economics, Management and Development Studies (CEMDS), Department of Management
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 338.19 D34 2018 (Browse shelf(Opens below)) | Room use only | EDP-479 | 00077242 |
Enterprise Development Project (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
DE VILLA, ALBINA M.; PANGANIBAN, RODALYN V.; TERRADO, ANJELYN G.; Empalicious; Enterprise Development Project. Bachelor of Science in Business Management, major in Marketing Management. Cavite State University, Indang, Cavite. June 2018. Adviser: Prof. Una C. Abogadie.
A three -month enterprise project was conducted at Belvedere, Paradahan I, Tanza, Cavite from January 25, 2018 to April 13, 2018. Generally, the project was conducted to further enhance the knowledge and skills of the students in operating a food business. The objectives of the project were to 1. describe the marketing strategies of the Empalicious; 2. determine its profitability and 3. identify the problems encountered in operating the business and recommend possible solutions. The initial capital investment of the business was P30, 000 which was equally contributed by each member of the group. The enterprise was engaged in selling different flavors of empanada such as Adobo, Longganisa, Veggie, Caldereta and Curry. Empalicious generated a total sales of P 64, 960 and a net income of P 25, 285. 78. The business gross profit margin was 53.05 percent, net profit was 38.92 percent, return of investment was 84-28 percent and the return of assets was 45.73 percent. The entrepreneurs experienced some problems while they were conducting their project, and were able to find the solutions to overcome those problems and gained some insights. The proponents encountered problems on how they would promote their products that could catch the attention of the target customers. The proponents decided to make a banner and tarpaulin which consisted of pictures, a brief description of each product and its corresponding price in front of the kiosk. Also they had difficulties in managing their time from production to selling because there were times that the dough was hard to flatten because of over refrigerating, so they decided to roll the dough to make it smooth. The entrepreneurs experienced getting burned by a hot frying pan while :ooking; also got muscle pains while working on the dough. The proponents decided to have a rotation on making the dough then carefully cooked the empanada.
Submitted to the University Library July 30, 2018 EDP-479