Profitability of pet shop business in selected areas of Cavite / by Maurice R. Quiñones.
Material type:
TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: x, 47 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.87 Q4 2004
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts
|
Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.87 Q4 2004 (Browse shelf(Opens below)) | Link to resource | Room use only | T-2915 | 00006582 |
Thesis (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
QUIÑONES, MARIENE RIVERA.. Profitability of Pet Shop Business in Selected Areas of Cavite. BS Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Cecilia T. Cayao.
The study was conducted in Amadeo, Bacoor, Dasmarinas, Indang, Mendez, Naic, Tanza, Kawit, Cavite City and Tagaytay City. It specifically aimed to: describe the socio-economic characteristics of pet shop owners., describe the characteristics of pet shop; describe the marketing practices of the pet shop business; determine the profitability of pet shop business; ascertain the relationship of profit and some selected variables and identify the problems encountered by the pet shop owners. A total of 26 pet shops in Cavite were used in the study. Data used in the study were gathered through personal interviews with the pet shop owners using the prepared interview schedule. The pet shop owners socio-economic characteristics included: age, sex, civil status, educational attainment, household size and number of years engaged in the business. Results of the study showed that the age of the pet shop owners ranged from 25 to 69 years with an average age of 38 years. Majority of the pet shop owners were male, married and graduated from college. The household size of the pet shop owners ranged from 7 to 7 with an average of five members. The average years in the business operation for four years. Almost all of the pet shop owners were on a sole proprietorship type of business Majority ()Idle pet shop owners rented a building for their pet shop at an average amount of P5,695.00 monthly. Most of the pet shop owners bought their products outside Cavite. The reasons for entering into the business included the following: self-decision, influenced by friends and spouse and inheritance from parents. Majority of the pet shop owners had devoted eight hours everyday in the business. The amount of capital used in the business ranged from P3,000.00 to P250,000.00, which majority came from their personal savings. The practices followed in marketing of pet shop business included: mark-up pricing., cash basis and using of sign board as their major tool in promotion. The pet shop owners allocate a budget in transportation, promotion, place and products. Among the six factors tested on the profitability level of pet shop business in Cavite only years of experience was found out to be highly significant. The other socio-economic characteristics such as age, educational attainment, civil status, household size and capital were found out to be not significantly related to the level of profitability of pet shop business. The major problem encountered in the pet shop business was high mortality rate
of pets.
In one year, a pet shop owner generated an average income of P133,788.47 It is a profitable venture considering that for every peso sold in pet shop. a net profit maryin equal to PO 38 can be generated.
Submitted to the University Library 07/18/2007 T-2915