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Buying behavior of consumers for soap in selected towns of Cavite / Jean Carol A. Tamio.

By:

Tamio, Jean Carol A [author]

Contributor(s):

Cayao, Cecilia T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2004. Cavite State University- Main Campus,Description: xiii, 57 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

668.12 T15 2004

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: TAMIO, JEAN CAROL ALANIS. Buying Behavior of Consumers for Soap in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Cecilia T. Cayao. This study was conducted to determine the buying behavior of consumers for soaps in selected towns of Cavite. This study aimed primarily to describe the socio-economic characteristics of consumers of soap; determine the type and brand of soap preferred by consumers; determine the needs that consumers want to satisfy in buying soap; determine the information source that influence the consumers in buying soap; identify the perceived factors affecting the behavior of consumers in buying soap; determine the person making the final decision and the actual purchase of soaps; and determine the postpurchase behavior of the consumers. The study was conducted in four selected towns of Cavite: Tanza, Trece Martires City, Rosario and General Trias. A total of 200 consumers from four selected towns of Cavite was determined using stratified proportional sampling. Data were collected through personal interviews with the aid of the prepared interview schedule. Permit to gather the necessary data was secured from the municipal mayor of the selected municipalities. Consumers were classified as father, mother, adult male, adult female, young male and young female. Most of the consumers belonged to the age bracket of 16 to 26 years old. Seventy-one percent of the consumers were female and the remaining 29 percent were male. Majority of the consumers were single. Thirty-five percent of the consumers were high school graduates. Seventeen percent were college graduates and three percent finished vocational course. The household size of the consumers ranged from 1 to 13 with a mean of five members and more than half of the consumers had 4 to 6 family members. The consumers gross family income ranged from P1,000 to P35,000 with a mean of P 10,723.52, 46 percent of the respondents earn a gross family income of P 1,000 to P7,799. Findings of the study revealed that majority of the consumers preferred to use germicidal bath soap with Safeguard as the most preferred brand. For detergent soap, majority of the consumers used both bar and powder soaps with Tide as the most preferred brand. Most of the consumers were motivated by their safety needs. Group sources of information were the most influential source that influenced their buying of bath soap while marketing sources were the most influential source that influenced their buying of detergent soap. Performance attribute was the most considered factor in buying bath and detergent soap. Majority of the consumers were the decider and the actual purchaser of soaps. Most of these consumers were mothers. Consumers were most satisfied after buying soaps.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	668.12 T15 2004 (Browse shelf(Opens below))		Link to resource	Room use only	T-2917		00006583

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

TAMIO, JEAN CAROL ALANIS. Buying Behavior of Consumers for Soap in Selected Towns of Cavite. B.S. Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2004. Adviser: Mrs. Cecilia T. Cayao.
This study was conducted to determine the buying behavior of consumers for soaps in selected towns of Cavite. This study aimed primarily to describe the socio-economic characteristics of consumers of soap; determine the type and brand of soap preferred by consumers; determine the needs that consumers want to satisfy in buying soap; determine the information source that influence the consumers in buying soap; identify the perceived factors affecting the behavior of consumers in buying soap; determine the person making the final decision and the actual purchase of soaps; and determine the postpurchase behavior of the consumers. The study was conducted in four selected towns of Cavite: Tanza, Trece Martires City, Rosario and General Trias. A total of 200 consumers from four selected towns of Cavite was determined using stratified proportional sampling. Data were collected through personal interviews with the aid of the prepared interview schedule. Permit to gather the necessary data was secured from the municipal mayor of the selected municipalities. Consumers were classified as father, mother, adult male, adult female, young male and young female. Most of the consumers belonged to the age bracket of 16 to 26 years old. Seventy-one percent of the consumers were female and the remaining 29 percent were male. Majority of the consumers were single.
Thirty-five percent of the consumers were high school graduates. Seventeen percent were college graduates and three percent finished vocational course. The household size of the consumers ranged from 1 to 13 with a mean of five members and more than half of the consumers had 4 to 6 family members. The consumers gross family income ranged from P1,000 to P35,000 with a mean of P 10,723.52, 46 percent of the respondents earn a gross family income of P 1,000 to P7,799. Findings of the study revealed that majority of the consumers preferred to use germicidal bath soap with Safeguard as the most preferred brand. For detergent soap, majority of the consumers used both bar and powder soaps with Tide as the most preferred brand. Most of the consumers were motivated by their safety needs. Group sources of information were the most influential source that influenced their buying of bath soap while marketing sources were the most influential source that influenced their buying of detergent soap. Performance attribute was the most considered factor in buying bath and detergent soap. Majority of the consumers were the decider and the actual purchaser of soaps. Most of these consumers were mothers. Consumers were most satisfied after buying soaps.

Submitted to the University Library 07/18/2007 T-2917