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Philippine Airlines, Inc. Diosdado Macapagal Avenue, Pasay City / Mary Joy F. Payo.

By:

Payo, Mary Joy F [author]

Contributor(s):

Corpuz, Estrellita D [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2010Description: xii, 48 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

387.7 P29 2010

Online resources:

Click here to view the Abstract and Table of Contents

Production credits:

College of Economics, Management and Development Studies. (CEMDS)

Abstract: PAYO, MARY JOY F. Philippine Airlines, Inc., Pres. Diosdado Macapagal Avenue, Pasay City. Undergraduate Field Study. Bachelor of Science in BusinessManagement, major in Marketing. Cavite State University. April 2010. Adviser: Prof. Estrellita D. Corpuz. A three-month ﬁeld study was conducted at Philippine Airlines, Inc. in Philippine National Bank Financial Center, Diosdado Macapagal Avenue, Pasay City to provide the author the opportunities in applying her knowledge and skills learned from the classrooms into actual business operations. Speciﬁcally, it aimed to determine the history and proﬁle of the ﬁrm; determine the organization and management practices of the ﬁrm; identify the marketing programs used by the company, and determine the problems encountered and recommend feasible solutions. Information with regard to history, proﬁle, management policies and organizational structure were gathered from the company intranet site, Infoserve. Other information and data, such as problems encountered by the ﬁrm were obtained through interviews, observations and personal experiences of the trainee. Philippine Airlines, Inc. Asia's ﬁrst airline, is the ﬂag carrier of the Republic of the Philippines and the pioneer domestic airline of the country, with a 69-year history that is steeped in tradition and modernity. The ﬁeld study focused on the marketing activities and management policies of the ﬁrm. Included in the daily activities of the author during her stay in the ﬁrm were answering phone calls, receiving, encoding/typing survey and cabin inspection results, printing and photocopying documents such as travel orders, receipts, etc., pack and repack survey forms for the survey of PAL services and other related activities.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	387.7 P29 2010 (Browse shelf(Opens below))		Link to resource	Room use only	FS-346		00071130

Field Study (Bachelor of Science in Business Management - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies. (CEMDS)

PAYO, MARY JOY F. Philippine Airlines, Inc., Pres. Diosdado Macapagal Avenue, Pasay City. Undergraduate Field Study. Bachelor of Science in BusinessManagement, major in Marketing. Cavite State University. April 2010. Adviser: Prof.
Estrellita D. Corpuz.

A three-month ﬁeld study was conducted at Philippine Airlines, Inc. in Philippine National Bank Financial Center, Diosdado Macapagal Avenue, Pasay City to provide the author the opportunities in applying her knowledge and skills learned from the classrooms into actual business operations. Speciﬁcally, it aimed to determine the history and proﬁle of the ﬁrm; determine the organization and management practices of the ﬁrm; identify the marketing programs used by the company, and determine the problems encountered and recommend feasible solutions.

Information with regard to history, proﬁle, management policies and organizational structure were gathered from the company intranet site, Infoserve. Other information and data, such as problems encountered by the ﬁrm were obtained through interviews, observations and personal experiences of the trainee.

Philippine Airlines, Inc. Asia's ﬁrst airline, is the ﬂag carrier of the Republic of the Philippines and the pioneer domestic airline of the country, with a 69-year history that is steeped in tradition and modernity.

The ﬁeld study focused on the marketing activities and management policies of the ﬁrm. Included in the daily activities of the author during her stay in the ﬁrm were answering phone calls, receiving, encoding/typing survey and cabin inspection results, printing and photocopying documents such as travel orders, receipts, etc., pack and repack survey forms for the survey of PAL services and other related activities.

Submitted to the University Library 05/23/2011 FS-346