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Robinsons Bank-Head office Quezon City / by Ruffa V. Petrasanta.

By:

Petrasanta, Ruffa V [author]

Contributor(s):

Cresino, Nelia C [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2008.Description: xii, 69 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

332.1 P44 2008

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: PETRASANTA, RUFFA VILORIA. Robinsons Bank Head Office, Quezon City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. November 2008. Adviser: Dr. Nelia C. Cresino. A field study was undertaken at Robinsons Bank - Head Office, located at 17thF Galleria Corporate Center, EDSA corner Ortigas Avenue, Quezon City from June 2, 2008 to August 29, 2008. In general, this study was conducted to enable the student to apply the gained knowledge and skills in the actual business settings. Specifically, it aimed to describe the profile and operation, organization and management, marketing practices, financial status of the Bank, and the student's learning experiences during the field study. The data used in this study were obtained from the records and files of the company, orientation manual, leaflets, and corporate website and through interviews with employees. Robinsons Bank was established in November 27, 1997 to be the center of financial synergy with the JG Summit Group. Its first branch was opened in Robinsons Galleria Branch now known as the Main Office Branch. The Bank recognizes the participation and active involvement of its officers and staff in the effective implementation of the Bank's operation and information security policy. It has specific policies on working schedule, break time, and information security. The Bank offers deposit products, consumer loans, corporate banking services, and trust services. It uses its corporate website as the major machinery in marketing and promotion. It has significantly expanded its branch network to 42 with 69 automated teller machines (ATMs) nationwide catering to the needs of its Filipino customers. The year 2008 marks the RSBank's llth year and prides itself for its rapid expansion, both in figures and branch network. The Bank continuously increases its income figures and maintains its standing in asset management. The student-trainee was assigned at the Marketing Services Group where she performed filing and sorting of statement of accounts, reconciliation of billing statements of Robinsons Savings Bank (RSB) card holders, packaging of promotional bags and magazines, checking the status of loans applied by customers into the computer, cutting out of survey questionnaires, participation in the product promotion, and telephoning. The problems encountered by the Bank were shortage of manpower, piling up and disorganized loan documents, customers' complaints about the delay in processing of their loans and computer failure which caused delay in banking transactions. During the training, the student-trainee experienced difficulty in adjusting with working environment and finances.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	332.1 P44 2008 (Browse shelf(Opens below))		Link to resource	Room use only	FS-329		00007747

Thesis (BSBM--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PETRASANTA, RUFFA VILORIA. Robinsons Bank Head Office, Quezon City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University, Indang, Cavite. November 2008. Adviser: Dr. Nelia C. Cresino.

A field study was undertaken at Robinsons Bank - Head Office, located at 17thF Galleria Corporate Center, EDSA corner Ortigas Avenue, Quezon City from June 2, 2008 to August 29, 2008. In general, this study was conducted to enable the student to apply the gained knowledge and skills in the actual business settings. Specifically, it aimed to describe the profile and operation, organization and management, marketing practices, financial status of the Bank, and the student's learning experiences during the field study. The data used in this study were obtained from the records and files of the company, orientation manual, leaflets, and corporate website and through interviews with employees. Robinsons Bank was established in November 27, 1997 to be the center of financial synergy with the JG Summit Group. Its first branch was opened in Robinsons Galleria Branch now known as the Main Office Branch.

The Bank recognizes the participation and active involvement of its officers and staff in the effective implementation of the Bank's operation and information security policy. It has specific policies on working schedule, break time, and information security. The Bank offers deposit products, consumer loans, corporate banking services, and trust services. It uses its corporate website as the major machinery in marketing and promotion. It has significantly expanded its branch network to 42 with 69 automated teller machines (ATMs) nationwide catering to the needs of its Filipino customers. The year 2008 marks the RSBank's llth year and prides itself for its rapid expansion, both in figures and branch network.

The Bank continuously increases its income figures and maintains its standing in asset management. The student-trainee was assigned at the Marketing Services Group where she performed filing and sorting of statement of accounts, reconciliation of billing statements of Robinsons Savings Bank (RSB) card holders, packaging of promotional bags and magazines, checking the status of loans applied by customers into the computer, cutting out of survey questionnaires, participation in the product promotion, and telephoning.

The problems encountered by the Bank were shortage of manpower, piling up and disorganized loan documents, customers' complaints about the delay in processing of their loans and computer failure which caused delay in banking transactions. During the training, the student-trainee experienced difficulty in adjusting with working environment and finances.

Submitted to the University Library 07/15/2009 FS-329