Incentives of employees of business firms in selected towns of Cavite / by Anna Marie S. Terez.

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

TEREZ, ANNA MARIE S. Incentives of Business Firms in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major m Marketing. Cavite State University. Indang, Cavite. April 2006. Adviser: Dr. Nelia C. Cresino.
A study was conducted to describe the incentives of employees of business firms in selected towns of Cavite. Specifically, the study was conducted to: describe the profile of business firms in selected towns of Cavite, determine the incentives offered to employees of business firms; and determine the recognition programs offered to employees of marketing firms. A total of 100 firms were selected through purposive sampling. Frequency count, mean, range, percentage and rank were used to answer the objectives of the study. The findings of the study revealed that majority of the firms were operating for longer number of years. Business firms offered incentive programs mostly to mid-level managers, salespeople, and customer service/administrative support. Also, majority of the goals of the firms' incentive programs were to increase sales by a specified amount or percentage, to build company loyalty, and to increase profits by a specified amount or percentage. Cash award was the most common incentives offered by business firms to employees. Promotional items and professional development/training were also common incentives offered by the company to employees. Similarly, cash award, promotional items and 'professional development/training were common incentives given to top sates performers.
Generally, those involved in sales such as 'Mid-level management, field salespeople, dealers/distributors/sales agents/brokers were eligible for participation in the organization's incentive programs. Mid-level managers were the personnel in-charge in the management of the organization's incentive programs. The most frequent measure employed by the firms to evaluate the organization's incentive programs was increase in sales volume. Also, half of the firms were using percentage of unit sales in determining the budget for the incentive programs. This suggests, that sales was a very important determinant on the nature of incentives that would be given to companies' employees. Plaques/trophies/certificates, employee of the month award and breakfasts/lunches/dinners with senior company executives were the common recognitions programs offered to employees. The persons eligible for participation in the organization's recognition programs were mid-level management, field salespeople, senior management and sales administration/co-ordination. Few firms offered recognition programs to customer support personnel (38%), dealers/distributors/sales agents/brokers (38%), and non-sales staff (10%). Data indicate that the firm’s recognition programs were concentrated only on the people involved in sales rather than the entire employees of the company. The most widely used methods of communicating the recognition of the employees of firms were special events/celebrations, company email, company website, and company memo. This would suggest that firms communicate the recognition programs of their employees through company-wide events and/or Web interactivity.

Submitted to the University Library 07/18/2007 T-3405