Ethnocentrism and cosmopolitan behavior towards cosmetic products among working women in selected cities of Cavite / by Shelane P. De Raya, Jessa T. Dimapilis and Kate Alison J. Lopez.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xv,48 pages : illustrations ; 30 cmContent type: - text
- unmediated
- volume
- 668.55 D44 2019
- College of Economics, Management and Development Studies (CEMDS), Department of Management
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 668.55 D44 2019 (Browse shelf(Opens below)) | Link to resource | Room use only | T-8533 | 00002730 |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
DE RAYA, SHELANE P., DIMAPILIS, JESSA T., LOPEZ, KATE ALISON J. Ethnocentrism and Cosmopolitan Behavior Among Working Women Towards Cosmetic Products in Selected Cities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. June 2019. Adviser: Mr. Gener T. Cueno.
The study was conducted from August 2018 to March 2019 in selected cities of Cavite, namely: Dasmarinas City, General Trias City and Trece Martires City. The main objective of this study was to determine the ethnocentrism and cosmopolitan behavior of working women towards cosmetic products in selected cities of Cavite.
Specifically, it aimed to: determine the demographic profile of working women in selected cities of Cavite; determine the cosmetic categories preferred by working women; determine the level of ethnocentrism and cosmopolitan behavior among working women towards cosmetic products; determine the influence of demographic profile to ethnocentrism and cosmopolitan behavior among working women towards cosmetic products; determine the preferred characteristics of cosmetic products and: determine if there a significant relationship in the behavior of working women and preferred characteristic of cosmetics.
A total of 300 working women in selected cities of Cavite served as participants of the study. Survey questionnaire was used to gather information pertinent to the study. Descriptive statistical tools such as frequency, percentage and rank were used. Furthermore, Pearson Correlation, and Kruskal Wallis Test were
utilized to further analyze the data.
Result showed that most of the working women were relatively young, degree holders, most were single, and have a gross monthly income of 15,000 to 20.000. In terms of preferred cosmetic categories, working women preferred lip cosmetics followed by face cosmetics and eye cosmetics. In terms of lip category, lipstick was the most preferred while in face cosmetic category, face powder was the most preferred cosmetic and in eye cosmetic category the most preferred was eyebrow color.
The study found out that the working women in selected cities of Cavite were ethnocentric. Moreover, demographic profile has a weak correlation but did not show
any significant influence to ethnocentrism and cosmopolitan behavior towards cosmetic products among working women. :
In addition, quality is the most preferred cosmetic’s characteristics of working women, for the three cosmetic categories. Furthermore, ethnocentric behavior of working women has a significant relationship with the preferred characteristics of cosmetic. Finally, the study provided evidence to conclude that ethnocentric person can also have the characteristics of being cosmopolite, so that working women patronize local cosmetic products and considered benefits they could get as well.
Submitted to the University Library 02-04-2020 T-8533