Marketing of tilapia in selected towns of Batanagas / by Grace R. Vicedo.
Material type:
TextLanguage: English Publication details: Indang, Cavite: Cavite State University- Main Campus, 2003.Description: xi, 30 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 636.311 V66 2003
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 636.311 V66 2003 (Browse shelf(Opens below)) | Room use only | T-2596 | 00006473 |
Thesis (B.S.B.M.--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
VICEDO, GRACE ROM. Marketing of Tilapia in Selected Towns of Batangas. BS Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University. April 2003. Adviser: Dr. Luzviminda A. Rodrin.
The study aimed to determine the socio-economic characteristics, marketing practices, market outlets and different problems encountered by tilapia producers in selected towns of Batangas, namely: Agoncillo, Calaca, Calatagan, and Lemery. Data were gathered through personal interviews with 80 producers using the prepared interview schedule. Results of the study reveal that the age of tilapia producers ranged from 24 to 75 years with an average of 45 years. In general, tilapia producers were middle aged. Majority of the respondents (93%) were married and only seven percent were single. All of the respondents attended formal education. Majority reached high school level and only two percent obtained a college degree. The tilapia producers were tenants, part-owners, and owner operators. The respondents' experience in tilapia production ranged from one to 10 years with an average of five years. Eighty-four percent of the respondents reported that tilapia production was their main source of income while the remaining 16 percent reported that tilapia production served as only their additional source of income. The farm size devoted to tilapia production ranged from 100 to 800 square meters with an average of 351.25 square meters. The volume of production ranged from 2,000 to 13,500 kilograms. Tilapia producers from Batangas generated an average gross income of P303, 406.30. The marketing practices of tilapia producers included harvesting, grading, method of sale, place of sale, frequency of sale, market outlet, and mode of payment. Calaca generated the highest average of tilapia sold for the year averaging 7,150 kilograms per producer followed by Lemery producers with 5,150 kilograms sold. The lowest was obtained by producers from Agoncillo with 2,510 kilograms of tilapia sold per producer. The average marketing cost for tilapia was PP7, 567.62 per 1,000 kilograms. The problems cited by the tilapia producers in Batangas included death of tilapia as a consequence of harvesting, low price and unavailability of labor. Findings of the study revealed that tilapia is considered as a major source of income by respondents from Batangas. The study also revealed that lack of man-labor during harvesting and grading resulted to problems for tilapia producers. It is, therefore, recommended that the government should extend assistance to tilapia producers to further improve the industry and the producers should also consider sourcing man labor from nearby provinces to avoid shortage of labor and the consequent problems arising from such.
Submitted to the University Library 07/18/2007 T-2596