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A Comparative study on the cost and return of wholesaling and retailing of fruit and vegetables in Cavite City / by Virgilio P. Ocampo.

By:

Ocampo, Virgilio P [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite: Don Severino Agricultural College, 1982.Description: 42 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

380.141 Oc1 1982

Online resources:

Click here to view thesis abstract and table of contents

Abstract: Ocampo, Virgilio Peren, Don Severino Agricultural College, Indang, Cavite, April 1982. "A Comparative Study on the Cost and Return of Wholesaling and Retailing of Fruits and Vegetables in Cavite City." Adviser: Mrs. Maria A. Ersando. This study was conducted to determine the: 1) socio-economic characteristics of wholesalers and retailers of fruits and vegetables in Cavite City; 2) different marketing practices employed; 3) different sources of fruits and vegetables marketed; 4) problems encountered by wholesalers and retailers in marketing fruits and vegetables; 5) cost of and return from wholesaling and retailing of fruits and vegetables in Cavite City; and 6) the difference in cost, gross return and profit obtained by wholesalers and retailers of fruits and vegetables in Cavite City. Cavite City Public Market was chosen as the place of study. Thirty five wholesalers and the same number of retailers randomly selected were the sources of information for this study. There was a slight difference in the mean age of wholesalers and retailers being 47.9 and 44.7 years, respectively. The level of education was generally low with more than one-half of the respondents reaching only elementary education. The mean annual family income was also higher for wholesalers than retailers. Majority of the respondents reported selling as their main source of income, hence most of them were full time sellers of fruits and vegetables. Most of the respondents, especially the retailers, had daily business operations. The volume and value of products marketed by wholesalers were generally higher than those of the retailers. Both groups of sellers generally resorted to cash and installment basis of receiving payment for their fruits and vegetables. The wholesalers who had more capital than the retailers were mostly dependent on personal savings for their capital while most retailers obtained theirs from relatives. The usual source of price information were other sellers while the most frequently mentioned source of products sold was Divisoria. In marketing P1,000.00 worth of fruits and vegetables, the wholesalers incurred more expenses with an average amount of 96.00 against P54.16 for retailers. On the other hand, the retailers average gross and net returns from marketing P1,000.00 worth of products were greater than those obtained by wholesalers. The result of the analysis showed that there were significant differences in both the costs incurred and net returns obtained by wholesalers and retailers from marketing 71,000.00 worth of fruits and vegetables. The difference in gross returns, however, was found to be insignificant . Several marketing practices were employed by sellers. The most common, however, were Lvatisporting, packaging, and removal of damaged or rotten parts. The most common problem reported was product spoilage.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	380.141 Oc1 1982 (Browse shelf(Opens below))		Link to resource	Room use only	T-758		00001081

Thesis (BS in Agriculture Major in Agricultural Economics) Don Severino Agricultural College.

Includes bibliographical references.

Ocampo, Virgilio Peren, Don Severino Agricultural College, Indang, Cavite, April 1982. "A Comparative Study on the Cost and Return of Wholesaling and Retailing of Fruits and Vegetables in Cavite City." Adviser: Mrs. Maria A. Ersando.

This study was conducted to determine the: 1) socio-economic characteristics of wholesalers and retailers of fruits and vegetables in Cavite City; 2) different marketing practices employed; 3) different sources of fruits and vegetables marketed; 4) problems encountered by wholesalers and retailers in marketing fruits and vegetables; 5) cost of and return from wholesaling and retailing of fruits and vegetables in Cavite City; and 6) the difference in cost, gross return and profit obtained by wholesalers and retailers of fruits and vegetables in Cavite City. Cavite City Public Market was chosen as the place of study. Thirty five wholesalers and the same number of retailers randomly selected were the sources of information for this study.

There was a slight difference in the mean age of wholesalers and retailers being 47.9 and 44.7 years, respectively. The level of education was generally low with more than one-half of the respondents reaching only elementary education. The mean annual family income was also higher for wholesalers than retailers. Majority of the respondents reported selling as their main source of income, hence most of them were full time sellers of fruits and vegetables.

Most of the respondents, especially the retailers, had daily business operations. The volume and value of products marketed by wholesalers were generally higher than those of the retailers. Both groups of sellers generally resorted to cash and installment basis of receiving payment for their fruits and vegetables.

The wholesalers who had more capital than the retailers were mostly dependent on personal savings for their capital while most retailers obtained theirs from relatives.

The usual source of price information were other sellers while the most frequently mentioned source of products sold was Divisoria.

In marketing P1,000.00 worth of fruits and vegetables, the wholesalers incurred more expenses with an average amount of 96.00 against P54.16 for retailers. On the other hand, the retailers average gross and net returns from marketing P1,000.00 worth of products were greater than those obtained by wholesalers. The result of the analysis showed that there were significant differences in both the costs incurred and net returns obtained by wholesalers and retailers from marketing 71,000.00 worth of fruits and vegetables. The difference in gross returns, however, was found to be insignificant .

Several marketing practices were employed by sellers. The most common, however, were Lvatisporting, packaging, and removal of damaged or rotten parts. The most common problem reported was product spoilage.

Submitted to the University Library 06/15/1982 T-758