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Status of village-level production of virgin coconut oil in Cavite / by Ricardo B. Joya.

By:

Joya, Ricardo B [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: x, 33 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 J84 2007

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: JOYA, RICARDO B. Status of Village-Level Production of Virgin Coconut Oil in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Prof. Roderick M. Rupido. The study was conducted to determine the status of virgin coconut oil (VCO) production in Cavite. The specific objectives of the study include the following: (1) determine the socio-economic characteristics of the local VCO producers in selected towns of Cavite; (2) determine the volume of VCO being produced in Cavite., (3) describe the production methods employed by local VCO producers; (4) describe the marketing strategies being employed by local VCO producers; (5) identify the factors that motivates local VCO producers in Cavite; and (6) identify the problems encountered by the local VCO producers. A total of nine virgin coconut oil producers were interviewed with the aid of a prepared questionnaire. Descriptive method of analysis was used in analyzing, and presenting the data gathered through frequency count, percentage, range, mean and ranking. The ages of the VCO producers ranged from 30 to 85 years with an estimated monthly gross income from all sources ranging from P5 000 to P150,000. Most of the respondents were new in the VCO business which ranged from I to 4 years. The total volume of monthly production of VCO in selected towns of Cavite is about 4,199 liters. Majority of the. 'CO producers in Cavite employed the traditional hand-pressed/cold pressed method while 33 percent used the machine-pressed/cold pressed. The following factors motivated them to engage in the VCO business: a good source of income; it was their personal conviction to help the farmers, particularly coconut farmers: health benefits that can be derived; own curiosity; and motivation coming from the government. The marketing strategies employed by the local VCO producers include advertising through friends, personal selling, selling at local markets (sari-sari stores), joining trade exhibits, and through non-government organization offices. The major problem encountered by the VCO producers was lack of government assistance followed by problems in complying with the requirements being imposed by Bureau of Food and Drugs (BFAD. The least of the problems include not enough market, diminishing number of coconut trees and lack of capital for expansion.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 J84 2007 (Browse shelf(Opens below))		Link to resource	Room use only	T-3556		00007337

Thesis (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

JOYA, RICARDO B. Status of Village-Level Production of Virgin Coconut Oil in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 2007. Adviser: Prof. Roderick M. Rupido.
The study was conducted to determine the status of virgin coconut oil (VCO) production in Cavite. The specific objectives of the study include the following: (1) determine the socio-economic characteristics of the local VCO producers in selected towns of Cavite; (2) determine the volume of VCO being produced in Cavite., (3) describe the production methods employed by local VCO producers; (4) describe the marketing strategies being employed by local VCO producers; (5) identify the factors that motivates local VCO producers in Cavite; and (6) identify the problems encountered by the local VCO producers. A total of nine virgin coconut oil producers were interviewed with the aid of a prepared questionnaire. Descriptive method of analysis was used in analyzing, and presenting the data gathered through frequency count, percentage, range, mean and ranking. The ages of the VCO producers ranged from 30 to 85 years with an estimated monthly gross income from all sources ranging from P5 000 to P150,000. Most of the respondents were new in the VCO business which ranged from I to 4 years.
The total volume of monthly production of VCO in selected towns of Cavite is about 4,199 liters. Majority of the. 'CO producers in Cavite employed the traditional hand-pressed/cold pressed method while 33 percent used the machine-pressed/cold pressed. The following factors motivated them to engage in the VCO business: a good source of income; it was their personal conviction to help the farmers, particularly coconut farmers: health benefits that can be derived; own curiosity; and motivation coming from the government. The marketing strategies employed by the local VCO producers include advertising through friends, personal selling, selling at local markets (sari-sari stores), joining trade exhibits, and through non-government organization offices. The major problem encountered by the VCO producers was lack of government assistance followed by problems in complying with the requirements being imposed by Bureau of Food and Drugs (BFAD. The least of the problems include not enough market, diminishing number of coconut trees and lack of capital for expansion.

Submitted to the University Library 05/17/2007 T-3556