Consumer behavior and marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type: TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: xi, 203 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9789382669319
- HF5415.32 T41 2013
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.32 T41 2013 (Browse shelf(Opens below)) | Room use only | 76401 | 00077975 |
Introduction to consumer behavior -- Research in understanding consumer behavior -- Individual influences on consumer behavior -- External influences on consumer behavior -- On-line decision making and CRM -- Electronic customer relationship marketing -- The marketing research system -- Sampling -- Data instruments.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76401 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738