Marketing : marketing in the 21st century /
Evans, Joel R.
Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman. - 8th ed. - Cincinnati, Ohio : Atomic Dog Pub., c2002. - xxxi, 687 p. : col. ill. ; 27 cm.
Glossary : p. A25 - A29.
Includes bibliographical references and index.
193144207x
Marketing
HF5415 / Ev1 2002
Marketing : marketing in the 21st century / Joel R. Evans, Barry Berman. - 8th ed. - Cincinnati, Ohio : Atomic Dog Pub., c2002. - xxxi, 687 p. : col. ill. ; 27 cm.
Glossary : p. A25 - A29.
Includes bibliographical references and index.
193144207x
Marketing
HF5415 / Ev1 2002