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Principles of marketing /

Kotler, Philip

Principles of marketing / Philip Kotler - 4th edition - Englewood Cliffs, N. J : Prentice Hall International, c1989. - xxiv, 660 pages : illustrations ; 25 cm

Glossary pp. 633-642. Includes index.

ISBN: 9710845144

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K84p 1989

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