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Essentials of marketing : a global managerial approach /

McCarthy, E. Jerome

Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault. - Burr Ridge, Ill. : Richard D. Irwin, c1994. - xxii, 552 pages : color illustrations ; 26 cm

Glossary : p. 542 - 552.

References : p. 503 - 528. Includes index.

ISBN: 0256127468

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / M12 1994

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