Essentials of marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.
Material type:
TextPublication details: Burr Ridge, Ill. : Richard D. Irwin, c1994. Description: xxii, 552 pages : color illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0256127468
- HF5415 M12 1994
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | Available | 15537 | 00073090 | |||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | c2 | Available | 21107 | 00013264 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 M12 1994 (Browse shelf(Opens below)) | c3 | Available | 48736 | 00073091 |
Glossary : p. 542 - 552.
References : p. 503 - 528. Includes index.
Donated by Ohio State University 15537
Donated by Ohio State University 21107 copy 2
Donated by Ohio State University 48736 copy 3