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Marketing : concepts and strategies /

Pride, William M.

Marketing : concepts and strategies / William M. Pride, O. C. Ferrell. - 6th ed. - Boston : Houghton Mifflin, c1989. - xxxiv, 818p.+ : col. ill. ; 26 cm.

Glossary : p. G1 - G20. Includes bibliographical references and index.

ISBN: 039536938x

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / P93 1989

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