Services marketing and customer relationship management /
Services marketing and customer relationship management /
by 3G E-Learning
- USA : 3G E-Learning LLC, 2017
- xii, 216 pages : illustrations ; 24 cm + 1 DVD (4 3/4 in.).
Include index.
Introduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention
Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.
9781680954357
Service marketing
Customer relations--Management
HF5415 / Se6 2017
Include index.
Introduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention
Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth.
9781680954357
Service marketing
Customer relations--Management
HF5415 / Se6 2017