Services marketing and customer relationship management / (Record no. 18755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01948nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201118073223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201011b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680954357 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | Se6 2017 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing and customer relationship management / |
| Statement of responsibility, etc. | by 3G E-Learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA : |
| Name of publisher, distributor, etc. | 3G E-Learning LLC, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 216 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm + |
| Accompanying material | 1 DVD (4 3/4 in.). |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to services -- Service marketing mix -- Distribution and promotion -- Service recovery -- Processes -- Customer satisfaction and service quality -- Value and price -- Relationship marketing -- Customer retention |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Services marketing is a sub- field of marketing, which can be split into the two main areas of goods marketing and services marketing. Services marketing typically refers to both business to consumer and business to business services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, to improve business relationships with customers, specially focusing on customer retention, and ultimately to drive sales growth. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | F&J de Jesus, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | April 23, 2018 |
| Accession number | 76418 |
| Owner | NEJ |
| Purchase price | PHP 6,975.00 |
| PO No. | 2018-02-0161 |
| ICS or PAR No. | 2018-1-0101 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 479 |
| Topical term or geographic name entry element | Service marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 480 |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 301 |
| Corporate name or jurisdiction name as entry element | 3G E-Learning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 04/23/2018 | Purchased | RUS | 6975.00 | RUS HF5415 Se6 2017 | 00076326 | 10/11/2020 | 10/11/2020 | Books | 76418 | |||
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Multimedia Section | 04/23/2018 | Fund 164 | EB | 6975.00 | EB HF5415 Se6 2017 | CD0000734 | 06/24/2021 | 06/24/2021 | Compact Discs | CD0000734 |