Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler. - 4th ed. - Englewood Cliffs, N. J : Prentice Hall International, c1989. - xxiv, 660 p. : ill. ; 25 cm. - (The prentice hall series in marketing) .
Glossary pp. 633-642. Includes index.
9710845144
Marketing.
Principles of marketing / Philip Kotler. - 4th ed. - Englewood Cliffs, N. J : Prentice Hall International, c1989. - xxiv, 660 p. : ill. ; 25 cm. - (The prentice hall series in marketing) .
Glossary pp. 633-642. Includes index.
9710845144
Marketing.