Principles of marketing / (Record no. 22351)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a2200169 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201029161429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160623s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9710845144 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N. J : |
| Name of publisher, distributor, etc. | Prentice Hall International, |
| Date of publication, distribution, etc. | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 660 p. : ill. ; 25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | (The prentice hall series in marketing) |
| 500 ## - GENERAL NOTE | |
| General note | Glossary pp. 633-642. Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
No items available.