Marketing /
Zikmund, William G.
Marketing / William G. Zikmund, Michael d' Amico. - 6th ed. - Cincinnati, Ohio : South-Western College, c1999. - xxix, 701p. : ill. ; 29 cm.
Glossary : p. 653 - 671.
Includes bibliographical references, index and CD-ROM.
0538882158
Marketing
HF5415 / Z8 1999
Marketing / William G. Zikmund, Michael d' Amico. - 6th ed. - Cincinnati, Ohio : South-Western College, c1999. - xxix, 701p. : ill. ; 29 cm.
Glossary : p. 653 - 671.
Includes bibliographical references, index and CD-ROM.
0538882158
Marketing
HF5415 / Z8 1999