Marketing / William G. Zikmund, Michael d' Amico.

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TextPublication details: Cincinnati, Ohio : South-Western College, c1999.Edition: 6th edDescription: xxix, 701p. : ill. ; 29 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5415 Z8 1999 (Browse shelf(Opens below))		Room use only	24627		00018076

Glossary : p. 653 - 671.

Includes bibliographical references, index and CD-ROM.

Purchased 24627