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Strategic marketing management /

Moutinho, Luiz

Strategic marketing management / Luiz Moutinho, Geoff Southern. - Singapore : Cengage Learning, c2013. - xxii, 490 pages : illustrations ; 23 cm

"This edition is reprinted with license from Cengage Learning EMEA, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. 1st Philippine reprint 2012.

Includes bibliographical references.

ISBN: 9789814369565 981436956X

Subjects--Topical Terms:
Marketing--Management.
Strategic planning

LC Class. No.: HF5415.13 / M78 2013

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