Strategic marketing management / (Record no. 22682)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01311nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210502163845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160422s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814369565 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 981436956X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | M78 2013 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6714 |
| Personal name | Moutinho, Luiz |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management / |
| Statement of responsibility, etc. | Luiz Moutinho, Geoff Southern. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 490 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | "This edition is reprinted with license from Cengage Learning EMEA, a part of Cengage Learning, for sale in the Philippines only."--Title page verso. 1st Philippine reprint 2012. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing |
| Method of acquisition | Purchased |
| Date of acquisition | 11-09-2017 |
| Accession number | 75529 |
| Owner | NEJ |
| Purchase price | PHP 598.00 |
| Extent | copy 1 |
| PO No. | 2017-09-1016 |
| ICS or PAR No. | 2017-1-0739 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing |
| Method of acquisition | Puchased |
| Date of acquisition | 11-09-2017 |
| Accession number | 75530 |
| Owner | NEJ |
| Purchase price | PHP 598.00 |
| Extent | copy 2 |
| PO No. | 2017-09-1016 |
| ICS or PAR No. | 2017-1-0739 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 1220 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 6715 |
| Personal name | Southern, Geoff |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 04/22/2016 | Fund 164 | RUS | 538.20 | RUS HF5415.13 M78 2013 | 00018378 | 10/29/2020 | c1 | Books | 75529 | |||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 11/09/2017 | Fund 164 | 598.00 | HF5415.13 M78 2013 | 00077730 | 05/01/2021 | c2 | Books | 75530 |