Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Chicago : Irwin, c1997. - xi, 211p.+ : ill. ; 23 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256214425
Marketing--United States--Management.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. - 4th ed. - Chicago : Irwin, c1997. - xi, 211p.+ : ill. ; 23 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256214425
Marketing--United States--Management.