Fundamentals of marketing /
Fundamentals of marketing /
William J. Stanton ... [et al.].
- essentials ed.
- Sydney : McGraw-Hill, c1992.
- viii, 486p. : col. ill. ; 24 cm.
Glossary : p. 457 - 479. Includes index.
0074529277
Marketing.
Marketing--Australia--Case studies.
Marketing--Case studies.
Glossary : p. 457 - 479. Includes index.
0074529277
Marketing.
Marketing--Australia--Case studies.
Marketing--Case studies.