Consumer behavior and marketing strategy /
Peter, J. Paul
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : McGraw-Hill, c1999. - xxv, 545 p. : ill. ; 25 cm. - Irwin / McGraw-Hill series in marketing .
Glossary : p. 511 - 521. Includes bibliographical references.
007116703X
Consumer behavior.
Marketing.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston : McGraw-Hill, c1999. - xxv, 545 p. : ill. ; 25 cm. - Irwin / McGraw-Hill series in marketing .
Glossary : p. 511 - 521. Includes bibliographical references.
007116703X
Consumer behavior.
Marketing.