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Consumer behavior and marketing strategy / (Record no. 23072)

MARC details
000 -LEADER
fixed length control field	00642nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20201029161451.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070214s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	007116703X
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul
245 10 - TITLE STATEMENT
Title	Consumer behavior and marketing strategy /
Statement of responsibility, etc.	J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1999.
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 545 p. : ill. ; 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Irwin / McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note	Glossary : p. 511 - 521. Includes bibliographical references.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, Jerry Corrie, 1944 -

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Serial Enumeration / chronology	Inventory number	Total Checkouts	Total Renewals	Barcode	Date last seen	Price effective from	Koha item type	Public note
							Room Use Section	10/29/2020	HF5415.3	P44		1999	9886	10/29/2020	10/29/2020	Books	mma