Effective marketing : creating and keeping customers in an e-commerce world /
Zikmund, William G.
Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia : South-Western, c2002. - xxix, 553 p. : col. ill. ; 27 cm.
Glossary : p. 515 - 529.
Includes bibliographical references and index.
032406392X
Marketing
Consumer behavior
Export marketing
HF5415 / Z6 2002
Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico. - 3rd ed. - Australia : South-Western, c2002. - xxix, 553 p. : col. ill. ; 27 cm.
Glossary : p. 515 - 529.
Includes bibliographical references and index.
032406392X
Marketing
Consumer behavior
Export marketing
HF5415 / Z6 2002