Effective marketing : (Record no. 23084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00908nam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210210130245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060927s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 032406392X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | Z6 2002 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 3817 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective marketing : |
| Remainder of title | creating and keeping customers in an e-commerce world / |
| Statement of responsibility, etc. | William G. Zikmund, Michael d'Amico. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 553 p. : col. ill. ; 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 515 - 529. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Donated by Ohio State University |
| Date of acquisition | 11/26/2007 |
| Accession number | 49793 |
| Extent | copy 3 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 3354 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 9 (RLIN) | 3818 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | d'Amico, Michael |
| 9 (RLIN) | 3819 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 10/29/2020 | Donated by Ohio State Univ. | Cir | HF5415 Z6 2002 | 00018777 | 10/29/2020 | c2 | 10/29/2020 | Books | 26157 | ||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 10/29/2020 | Donated by Ohio State Univ. | HF5415 Z6 2002 | 00018778 | 10/29/2020 | c3 | 10/29/2020 | Books | 49793 | |||||
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Room Use Section | 01/20/2006 | Donated by Ohio State Univ. | RUS | RUS HF5415 Z6 2002 | 00018779 | 10/29/2020 | c1 | 10/29/2020 | Books | 26156 |