Effective marketing : creating and keeping customers /
Zikmund, William G.
Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico. - Minneapolis : West Pub., c1995. - xxxii, 604 p. : col. ill. ; 28 cm.
Glossary : p. 553 - 572. References : p. 573 - 572.
0314041621
Marketing.
Consumer behavior.
Export marketing.
Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico. - Minneapolis : West Pub., c1995. - xxxii, 604 p. : col. ill. ; 28 cm.
Glossary : p. 553 - 572. References : p. 573 - 572.
0314041621
Marketing.
Consumer behavior.
Export marketing.