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Advertising : its role in modern marketing /

Advertising : its role in modern marketing / S. Watson Dunn ... [et al.]. - 7th ed. - Chicago : The Dryden Press, c1990. - xxxi, 605p. : col. ill. ; 26 c

Glossary : p. 584 - 589.

Includes bibliographical references and index.

ISBN: 0030307481

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / D78Ad9 1990

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